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Category Archives: Affiliate Marketing

10 Big Mistakes New Affiliate Marketers Make (2016)

Image of a failAn affiliate marketer earns commissions on sales of other company’s products, by promoting the products. The marketer’s success depends on strategy, research, conscience, sales tracking, diversifying traffic sources, and staying up to date with changing web technology. Here are some big mistakes that new affiliate marketers have made, and advice on how to avoid repeating them.

1) Forcing the selling of the product, rather than giving advice to buy it.

Affiliates are the ones who sell the products, not the affiliate marketers – even though ‘market’ is in the job title. An affiliate marketer may be keen to earn a commission, but his or her job is to promote the affiliate’s products to potential customers that the affiliate may not normally be able to reach. The affiliate marketer should never directly tell anyone to buy a product – for example, using links that say “BUY THIS NOW!” Instead, he or she recommends the product in an unbiased fashion – preferably a product that they are personally familiar with – based on knowledge, experience, and perhaps other buyers’ reviews. An affiliate marketer should be a reviewer and a recommender, not a salesperson.

2) Overloading one’s self with affiliate customers.

Once again, an affiliate marketer might be keen to earn as much from commissions as possible by joining every affiliate program he or she comes across, but this can lead to an unmanageable workload. Affiliate programs should be chosen wisely – again, choosing products that one is actually familiar with is best.

3) Not testing an affiliate as a pretend consumer, to see if it follows through.

While realistically not every affiliate can be given a test run by an affiliate marketer, sometimes there are ways to see if, for example, an affiliate is a spammer. A marketer can create a ‘work’ email address and purchase a cheap product, to see if the company is an inbox clogger. If a consumer is led by a marketer to purchase a product through an affiliate, and they’re spammed mercilessly afterward, the consumer loses trust in the marketer, and stops visiting his or her campaign sites.

4) Not tracking one’s marketing web pages and campaigns to discover which pages are working, and which ones are not.

It is nice to earn one commission for one sale, but if the marketer finds which web campaign sold that product and can adapt that page to become even more successful, then many more sales might result. Using tracking affiliate links on campaign sites help the marketer find which campaigns are working best, so they can figure out why.

5) Not using product comparison for campaign pages.

Consumers like to compare choices. Right before making a purchase, usually the customer has whittled a choice down to two or three products. If the affiliate marketer lists several choices on a campaign page, and uses tracking affiliate links for each product, then they can discover which product is selling the best, and move it to the top of the list for better consumer visibility. This strategy is helpful to consumers, and profitable for marketers.

6) Making false “Get Rich Online Fast” claims.

This happens in online forums for those who are trying to learn the business of affiliate marketing. A marketer claims that the person reading the website can make big money by clicking on a link – which so happens to be for the marketer’s own campaign website, offering training for affiliate marketing or other products. As stated in Number One, it is fine to recommend products or training services; but trying to trick people will once again lead to consumers losing trust in the marketer’s campaigns. Warnings made against those sites might be the negative result.

7) Having too many campaign pages in an effort to be more successful financially.

It is better to go one inch wide and one mile deep, rather than the other way around. One completed and profitable campaign is worth fifty half-finished campaigns, in random niches, generating next to nothing in sales.

8) Not diversifying one’s traffic sources.

The business models of third-party platforms, such as Google, Facebook, and others, rely on selling to consumers’ eyeballs – which is why they are constantly updating. An affiliate marketer who relies on one single platform as a traffic source can be faced with going out of business any time one of these updates is released. Diversifying traffic sources is a preventative business strategy.

9) Not directing traffic to mobile-friendly sites.

VentureHarbour notes that in November 2014, mobile sites accounted for 46% of all affiliate clicks, and 26% of all affiliate retail sales. Therefore, an affiliate marketer who directs traffic to any non-mobile sites at all is likely losing considerable potential commissions. Google at that time began telling webmasters that their sites needed to be mobile-friendly, launched a ‘mobile-friendliness checker,’ and began displaying in search results whether or not pages were mobile-friendly.

10) Not researching demand for a product.

Selling a product that is not in high demand will not be profitable. It is better to do research and find out if the product is one that is needed by a considerable number of consumers.

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Making money as an affiliate marketer

It’s Time For Changes in Affiliate Marketing_8559509536_lThere are several websites and sources out there that promote the idea of making a quick fortune with affiliate marketing. The truth is, you can make money with affiliate marketing, but it takes a lot of effort and you will need a little luck along the way. Essentially, affiliate marketing is putting someone ads for someone or a product, on your website or blog. That company will pay you for sales they make that were referred by your site or blog. Some pay if the customer clicks but does not buy, but the better-paying ones pay only when a sale is made.

This all sounds rather straightforward and easy. In some ways it is, but often people do not see immediate results and get tired and quit. You also have to have a site or blog that people want to see. There are millions of sites out there, so you have to give people a reason to visit your site, and that does not even guarantee they will click on your affiliate ads.

Still, it is possible to make money if you persevere and put in the effort to make it happen. Most experts say you need to have a niche, which makes sense. Most people are looking for specific information, and if your niche fits that area, then you will have a better chance. Even so, being in a niche is competitive, so you have to put in the effort to keep your content fresh and interesting.

Having an interesting site with good and updated content is great, but people still have to find that content. Once you have your content, you can register with an affiliate company and that is where you get the ads to put on your site. There is also Google ads that you can register for, but the downside is you have no control over the content and they don’t pay much. If you don’t mind the Google ads on your site it might be worth putting up with. But once you get signed up, you can start putting the ads on your site. This is where most site owners fail though. Once you get the affiliate ads placed, you are not done, in fact you have only begun.

You must promote your site to get readers to come. One way to do this is to have an e-book, or some other piece of information, that is valuable and that can be downloaded free. You may sell your own products otherwise, but a free offer is enticing. Also in the process you need to collect email addresses, and you can get those in exchange for the free download you gave. With a batch of addresses you can create a mailing list, and send out regular letters to that list to promote your site and what it offers. Be careful to not do this too much because that would be spamming. Once or twice a month is generally a good guideline.

There are also other ways to promote your site. One way is to post comments on forums with a link back to your site. You need to become an authority, or expert, in your niche. For instance, if your niche is fishing, you could become the guru on artificial lures. Post comments on fishing sites that offer good information with a link to your site, and that can help drive traffic. As an affiliate marketer, you are driving traffic to an advertiser who is going to pay you, but you must also get traffic to come to your site in the first place in order to make that happen.

Experts agree that you should only promote a few products on your site. It might be tempting to offer your readers hundreds of products, but realize the ads get cluttered and the reader is likely to be on your site only a short time. If it is too cluttered with ads, that time may be even shorter. Also, think about other ways to promote the affiliate product. Putting it on your site or blog is good, but also put them in Google Adwords, and in emails you send.

Another tip is to constantly measure how well the ads are doing. If no one is clicking on the ads, you need to change them after giving it some time. Keep track also of the demand for various products in your niche. If there is a trend, then focus on those types of ads.

It is possible the to make some money online as an affiliate marketer. Just realize it will not happen overnight, and there is a fair amount of work involved. Do some solid research, find a niche that interests you, and get to work. Patience, perseverance and productivity are the keys to making it be a success.

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A Mini Guide to Affiliate Marketing

Forex_14621037833_oIf you are looking for an at home job that is lucrative and fairly simple to get started in, affiliate marketing may be the ideal solution. Affiliate marketing is the process of marketing and promoting a company’s services/products on the internet. The goal is for you as the marketer to only promote the product, while the company you are promoting is responsible for manufacturing, delivery and receiving payment for the product. Affiliate marketing is beneficial for both you as the marketer, because it does not require a lot of start-up capital and it the company you are promoting, because it does not require extensive and expensive campaign planning.

What is an Affiliate Program?
Basically, an affiliate program is a type of marketing program used by business owners and/or web advertisers to recruit bloggers and website owners. The merchants provide links and banner ads for website owners to place on their website in order to market their products/services. When customers receive a product that was bought through an affiliate link, you as the blogger, will receive a commission or referral fee. There are several types of affiliate links to choose from, including content marketing and email marketing, but the most common is known as pay per click (PPC).

Choosing the Product
One of the most difficult things of affiliate marketing, is choosing the products you want to promote. There are several things to consider when you are choosing the company and the products you will be promoting. The first and most important thing to consider is the quality of the product or service; it should offer something of value to the customer. As the affiliate marketer, you are free to choose whatever affiliate program you want to join and market, but it is important to keep in mind that your income will be affected by well you match the specific offer to your audience. So, you should choose a product/service that will be of interest to the traffic of your blog or website. It is important to do your research before becoming in an affiliate program. The product/service you promote will be attached to your blog, website and “name”, so choose the product wisely. A few things to keep in mind when choosing products/services should include:

  • Choose products/services that you are personally interested in. For example, if you are interested in gardening and your blog and website is based around gardening, then choose products related to this niche. It will be much easier to promote a product or service that you believe in, than one you have no interest in.
  • Choose products and services that you are familiar with and understand. For example, even if you are not a frequent traveler, but you know a great deal about a particular traveling marketing, you can sell in that marketing niche.
  • Choose products and/or services that you are comfortable having your family, friends and followers associate with you. For example, dating services and dating sites are quite lucrative for affiliate marketers, but if you are uncomfortable or embarrassed to promote these types of businesses, you shouldn’t choose this particular niche. Choosing a niche because it has lucrative outcome, not because you believe in the product, will still be difficult to promote and may end up costing you more in the long run.
  • Choose an affiliate program that offers excellent sales support. Sales support includes things such as the available advertising materials, training, product information and available resources. The more tools the program provides you with, the better your chances of success will be.

How to Become An Affiliate
The first step is to determine which company or companies your are interested in being an affiliate through. There are several services available that have an extensive database for companies that offer affiliate programs, for example ClickBank. Companies, such as ClickBank allow you to sign up and select the affiliate program you are interested in. After choosing the company you want to market, simply go to their website and look for the affiliate program link. You will typically be given an affiliate ID, website banners and product/service links. The links and banners are then placed on your website, so potential customers can click on the links. If they make a purchase from the link you provided, you receive a commission. It is important to remember that just because you signed up for an affiliate program, doesn’t mean you are going to drive traffic to your website. You will still need to promote your website in order to bring the traffic in. For example, you can include your website or affiliate link in articles you write for article databases, guest posts on similar blogs and/or forum posts.

You can find an affiliate program for just about anything you want to sell. But,it is important to keep in mind that when you are a professional affiliate marketer, you are running your own business. Your success is determined by your decisions and how hard you work at promoting the services/products.

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